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How to Tell Your Story Without Feeling Like PR
There’s a moment almost every founder faces.
You sit down to write your story — maybe for LinkedIn, maybe for your website, maybe for a pitch.
And suddenly, it sounds like someone else wrote it.
Too polished. Too formal. Too… PR.
You delete. Rewrite. Delete again.
Because how do you share your journey without sounding fake?
The Problem With PR-Sounding Stories
PR stories are built to impress. They’re full of numbers, big wins, and headlines.
But real stories — the ones people remember — are built to connect.
Think about it.
When was the last time you were moved by someone’s “We raised $10M” post?
Now compare that to the time you read: “I pitched 47 times before one person finally believed in me.”
One feels like a press release.
The other feels like a heartbeat.
So How Do You Tell Your Story?
1. Go back to the moment
Don’t start with the outcome. Start with the memory.
Not “We hit 1,000 customers.”
But “I still remember the first stranger who signed up. I refreshed the screen three times to make sure it was real.”
2. Be honest, but not dramatic
You don’t need to add tragedy to earn attention.
It’s enough to say: “We almost gave up after our first product failed.”
That’s human. That’s enough.
3. Show the people, not just the product
Talk about the employee who stayed late.
The customer who gave feedback.
The mentor who believed in you.
Because businesses are built by people — and people are what readers connect with.
4. Share what changed you
Every story has a turning point.
Don’t just tell us what happened. Tell us what it taught you.
That’s where readers lean in.
The Story You Don’t Need to Tell
You don’t need to sound bigger than you are.
You don’t need to list every achievement.
You don’t need to impress anyone.
Because the truth is, the most powerful stories are not about scale.
They’re about meaning.
Final Reminder
Your story is not PR.
Your story is the late nights, the rejections, the first yes, the quiet wins no one clapped for.
And when you tell it like it happened — not like it was packaged — people will see you.
Not the press release version.
The human one.
