From Hype to Habit: The New Normal of AI Investments.

From Hype to Habit: The New Normal of AI Investments.

AI isn’t a bubble. That’s the message Fidji Simo, OpenAI’s COO for applications including ChatGPT, wants the world to hear. In her first interview since taking the role, Simo shared a perspective shaped by both caution and excitement: the AI boom we’re seeing is the new normal, not a fleeting hype.

“We’re seeing massive demand for computing power—far beyond what we can currently provide,” she says. “From video AI generators like Sora to ChatGPT, the world is realizing that computing power is one of the most strategic resources today.”

Balancing Promise and Responsibility

Simo’s role isn’t just about scaling AI—it’s about ensuring it does more good than harm. Mental health, for instance, has emerged as a surprising frontier for AI. Many users turn to ChatGPT when they lack access to a therapist, seeking advice during challenging moments.
“Parents tell me how the model has helped them solve tricky situations with their children,” she shares. “At the same time, we must ensure the technology behaves responsibly.”

OpenAI is actively building safeguards. Parental controls and age-predictive models are on the roadmap, ensuring teenagers see a model tuned differently from adults. Simo’s message is clear: AI can empower—but it must be guided thoughtfully.

Jobs are another priority. While AI will create new roles like prompt engineers, it will also impact certain professions. OpenAI sees itself as facilitating that transition, helping society adapt rather than simply disrupting it.

The Next Step: Proactive AI

For Simo, the future isn’t just about answering questions—it’s about AI anticipating goals and acting proactively. Imagine telling ChatGPT you want to spend more time with your spouse, and the model plans a weekend getaway for you, with reservations already made.
“We’re still early, but that’s the trajectory we’re on—moving from reactive answers to proactive problem-solving.”

Europe, China, and the Global Race

Simo also reflected on geography and AI leadership. She notes a familiar refrain in San Francisco—“America innovates, China copies, Europe regulates”—but pushes back:
“Europe shouldn’t just regulate; it must invest and innovate. China is investing heavily, and to remain competitive, democratic nations need to do the same.”
Her perspective emphasizes that AI leadership is both strategic and values-driven, not merely about speed or scale.

Giving the Next Generation Superpowers

Even at home, Simo sees AI’s transformative potential. Her 10-year-old daughter uses ChatGPT under supervision—creating business ideas, designing banners, and generating taglines.
“In our childhood, turning imagination into reality took months, even years. Now, she can do it in a weekend. She’s getting superpowers, thinking anything is possible.”

This glimpse into the next generation captures the essence of AI’s promise: it doesn’t just answer questions—it empowers creativity, accelerates learning, and expands what people believe they can achieve.

Final Thought: AI as a Tool for Impact

The takeaway? AI is no longer just an experiment. It’s becoming a fundamental tool, a strategic resource, and a source of empowerment for both businesses and individuals. The investments may be massive, the risks real—but Simo’s vision is clear: when guided responsibly, AI can amplify human potential in ways we’re only beginning to imagine.

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